Dead Rabbits

For my senior thesis I created a branding identity for the pseudo television series Dead Rabbits. The historical drama draws inspiration from an Irish gang who ran the streets of New York City during the latter half of the 19th century. This identity not only features a custom hand-drawn typeface, logo, mark, digital and print advertising, but also a title sequence and teaser trailer that I directed and filmed. All photography, cinematography, and illustrations are original.

Title Sequence


Teaser Trailer


Custom TypefaceLogo Creation

Character Construction

Print Advertising







Digital Advertising